How to Get More Customers Using Web-Centric Marketing

Customers. They’re the life blood of your business and by far, your most valuable asset.

Like it or not, your ability to get more customers will be the critical determinant of the ultimate success or failure of your business.

So let’s face it, during good times and bad, you will always need to generate a steady stream of fresh, new customers who are ready, willing and able to buy your products or services.

So how can you get more customers?

Well, this is the primary question you and all other people who are in business for themselves must constantly be asking. Of course, that’s assuming you’re really serious about making money and succeeding in the long term.

In my opinion, you can use two general approaches:

1. A Reactive Approach

2. A Proactive Approach

95% of small business owners use a mostly “Reactive” approach when trying to acquire new customers.

They put up a sign, run an ad in the Yellow Pages or in the local newspaper, and they wait for prospective customers to call them or show up at their place of business.

In other words, they wait, twiddling their thumbs, until a new customer decides to contact them.

They’re reactive. And that’s why they often struggle to turn a profit and unfortunately, a large percentage of them eventually go out of business.

Believe me, this is a slow and risky way to build your business and increase your profits.

A far better way is to use a “proactive” approach designed to generate a continuous stream of qualified prospects interested in what you’re selling and convert them into paying customers.

And the best way to achieve this is to set up marketing systems that compel prospects to visit a specially-designed website, before they call or go to your physical business location, assuming you have one.

Imagine a bicycle wheel. Your website is positioned as the central hub of all of your marketing activities and the spokes of the wheel are the different media or channels you

use to drive a continuous flow of potential customers to your website designed to persuade prospects to do business with you..

In other words, all of your advertising and marketing materials should direct people to visit your special website, first and foremost.

Once there, you’ll offer them an “ethical bribe” in exchange for their name and e-mail address. Oh, by the way, an ethical bribe is usually a free report, free trial, or anything that has a high enough perceived value that the prospect won’t think twice about giving you his name and email address.

So why give away something free?

Simple. When you’re marketing online, your top priority should be to capture the prospect’s contact information before she can click away from your website. And usually the best way to get her information is to offer her something of value for free. I like to call this an ethical bribe.

By doing this, you’ll start building a fast-growing list of people who are interested in what you have to offer. In most cases, these will be pre-qualified potential customers. And with the right systems in place, you can immediately start educating these prospects about your products and/or services.

This same system can follow up with these qualified leads at predetermined intervals and literally warm them up to a point that they’re hot and ready to give you their hard-earned money.

Once you’ve built a sizable customer list, you can periodically send out an interesting article or a promotion by e-mail that directs people to place an order at your website, asks them to call your sales team or visit your physical location.

And you don’t need to limit yourself to sending just e-mails. Nowadays, there are systems that can capture a prospect’s contact information and automatically send them a multistep follow-up marketing sequence using a unique combination of e-mail, voice broadcast, fax, direct mail and even text messages.

Imagine how much time you could save if you were able to automate most of your marketing activities. In fact, in many cases, you won’t have to speak to a prospect until he has been presold on your product or service.

Furthermore, your website can handle inquiries from dozens, even hundreds of potential customers simultaneously, 24 hours a day, 7 days a week. And it doesn’t matter if they are located in your home town, or half way around the world,

Unlike the “reactive business owner”, your automated online marketing system will be proactively and aggressively motivating prospects to do business with you today or in the near future.

Isn’t this better than just sitting around and waiting for them to come to you?

And I assure you that this is one of the fastest and most profitable ways of generating a stream of new clients and building your business, whether it’s small, medium or large.

It’s called “Web centric” marketing.

And most experts “in the know” would agree that this revolutionary, 21st century approach to marketing is far more powerful and cost effective than older, more traditional methods.

Believe me. Implementing a “Web centric” strategy along with an automated multi-step follow-up system can give you a huge competitive edge and literally make you a fortune. Of course this assumes you do it right .

To get more free information on getting more customers with this new and highly profitable marketing strategy, download my FREE special report by clicking HERE